Moreover, it is important for business companies to understand and exploit emerging cultural trends across the globe (Leung, 221). For example, financial services in areas dominated by Muslims should conform to the requirements of Islamic law (Adler 48). Moreover, companies must model their products and services to comply with cultural standards that reflect their business environment (Kerr 231). Promoting a harmonious working environment, firms are thus competed to adjust their operations in accordance with the given cultures where they run their businesses (Jung 534). Some pattern of behaviors that applies in one area may be considered as a taboo in another (Kerr 231). Often, it is desirable to model business operations based on unique cultures that exist in different geographical locations where given firms operate (Chang 12). For example, reserved cultures are unlikely to respond to some cosmetic products from western countries (Chang 12). ![]() Thus, based on cultural assumptions, firms are able to fairly predict the demand for their products in the given markets (Jung 534). ![]() People in different geographical locations have inbuilt attitudes, behaviors, and characteristics that can help to define their capacity to buy given products that may be introduced into their markets (Earley 600). By understanding specific cultures across the globe, firms are able to respond to international market opportunities (Hong 142) effectively.
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